2016年4月14日星期四

New donation Method

According to Canada Revenue Agency (CRA), Canada has over 170,000 charitable and non-profit organizations, and among them about 86,000 are registered charities. In 2005, Canada’s charitable and nonprofit sector was reported to be the 2nd largest in the world (The Netherlands is the 1st; the United States is the 5th). Although the U.S. has more nonprofit organizations, Canadian nonprofit and voluntary organizations employ 12% of the country's economically active population, compared with 9.8% of U.S.

By comparing Canadian five top charities( which includes World Vision Canada,  Canada Cancer Society, Salvation Army, Canadian Red Cross, and Heart and Stoke Foundation of Canada), we found that the main funding source for most charitable organizations are charitable donations and government funding. Donation methods include signing for monthly or one time donation online (through credit card payment). Additionally, some of them also provide mail and telephone donation options. Holding fundraising events is another important method to raise money. Charitable organizations hold various events and raise funds primarily by charging registration fees and collecting onsite donation. Holding a fundraising event not only increases a charity’s public awareness but also creates cash inflow. Other fundraising methods include providing training courses, selling lottery and getting corporate sponsorship. In the following section, we will introduce the new fundraising methods used by EasyCharity and analyze its advantages over other its peers.

Different from traditional non-profit organizations, Easy Charity Service Org.'s operating model is mainly developed based on on-line operation with its own features. First of all, EasyCharity's cash inflows are mainly generated from online second-hand goods donation and trading. Individuals or namely donors could donate and list their unwanted household goods on its website with a desirable price. Not until the listed goods is purchased by a customer does the donation count to be made and could be sent to the beneficiary organizations. By such way, EasyCharity provide a broader donation range to the public instead of  solely acceptance for financial donation. Also, since it is an online trading, the whole trading procedure would be more flexible and cost efficiency.

Secondly, Easy Charity also offer the intangible donation option to the public of their choice. In addition to offering traditional volunteering opportunities provided by various organizations, EasyCharity also gives people a chance to donate their skills or time online and to find a matching customer or contractor to pay for such donations. The service donation could be any service or skills you could offer.  For example, a piano player could donate one hour piano performance online for those in need. After the service delivered based on both sides' agreed time and location, the money paid by the customer will be proceeded to service provider assigned charity.

Moreover, EasyCharity also establishes a charity portal website called charity alliance with all of the registered charities listed on it. The website provides a free platform for both charities’ fundraising activities and donors’ donation activities. Through concise classification, visitors searching on the site could easily find information about their desirable charities by key word searching such as by searching charity activities or names. Its charity portal website requires no members fee for both sides and all the donations either cash or gifts will eventually be transferred to the designated charities. In addition, to ensure the transparency of the whole donation and transferring process, donors could track the record of their every transaction. With regard to EasyCharity, providing such platform and partnering with other charities, partners and stakeholders was seen as beneficial since it is a better way of making the voice of a startup nonprofit heard. For instance, signing a linkage agreement with famous charities would increase Easy Charity’s public awareness and presence.  And for the public, the charity alliance model provides them with general information about nonprofit sector and thus enable people know more about the industry.


To sum up , EasyCharity makes up the deficiency of current nonprofit industry by giving new definitions to donation: donations can be everything that is useful to others. With more options, increasingly more people could join donors' team. Ultimately, the donation from the whole society would be increased and the bond between people and charitable organizations will be enhanced.  And also, people will get used to donate and let such giving activities become a part of their lives.

没有评论:

发表评论